Nice to e-meet you. I am a designer and creative based in Southern California. With experience spanning both global brands and startups, I bring a holistic understanding of how design, storytelling, and strategy work together to create products people connect with.

Over the years, I’ve collaborated with industry brands including The North Face, Oakley, Travis Mathew, Callaway, Fanatics, Puma, Eddie Bauer, and Roark Revival — developing collections that balance innovation, functionality, and style. Most recently, I helped launch Tiger & Eloise for Stoney Clover Lane and Travis Mathew Women’s line; leading design direction and development support from concept to final product execution.

My expertise spans design direction, core and seasonal assortment strategy, merchandising, product development, and innovation. I love being part of every phase of the creative process — from early brainstorming and material exploration to final market launch.

I’m passionate about building authentic, recognizable brand identities through design that reflects both creative integrity and business strategy. Whether you’re growing a new concept or refining an established product line, my goal is to help your brand stand out with purpose and clarity.

When I’m not designing, you’ll find me spending time with my family, traveling, or enjoying a new restaurant in the area. You’ll almost always see me come to a meeting with a coffee from a local coffee shop. Tell me your favorite if we set a meeting!